I’m a brand strategist and designer (ex-Deloitte Digital/Doblin and ZS Associates) with a deep passion for crafting identities that resonate. With over seven years of experience leading multi-disciplinary teams, I translate complexity into clarity—building brands, products, and experiences that are both strategic and deeply human.

Beyond my work in design and strategy, I’m a proudly certified end-of-life coach and death doula, dedicated to reshaping how we approach conscious and compassionate end-of-life care. I believe that the more present we can be with death, the more present we can be in life.

Outside of work, you’ll find me practicing yoga, exploring new places, deep in a podcast rabbit hole, or sipping green tea.

Currently reading:
The Undying: Pain, vulnerability, mortality, medicine, art, time, dreams, data, exhaustion, cancer, and care | Anne Boyer

Currently listening:
The Body Keeps the Score: Brain, Mind, and Body in the Healing of the Trauma | Bessel van der Kolk, MD
Wool (Book 1 in the Silo Series) | Hugh Howey
You Are the One You've Been Waiting For: Applying Internal Family Systems to Intimate Relationships | Dr. Richard C. Schwartz

Currently watching:
Below (on Netflix)

Just finished:
Non-Violent Communication: A Language of Life | Marshall B. Rosenberg, PhD
Silo Season 3 (on Apple TV)

Sometimes it’s hard to talk about ourselves…here are some words that my friends (+ my therapist) have used to describe me:

Empathetic // Self-aware // Nurturing // Caretaking // Altruistuc

Also, here’s a (very long + very sweet) video of what my friends say about me…